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The Book of 9644

We create a sub-brand of Castle Lager and named it 9644 after the local insight that the signature of Charles Glass resembled these numbers. 9644 was born to honour South Africans who were making great strides in the community and in the country. We literally took sections of the cultural pages of the most inventive artists of our generation and created an original 9644 book that resembled a street art collage.

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Fela Nation is an advertising agency that is dedicated to lifting homegrown brands.

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One comment

  1. Gareth

    Amazing campaign for SAB. Nice one Felas.

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