Since Hungry Lion opened its first store in Stellenbosch in 1997, the concept has grown into a chain of 160 fast food outlets operating in eight countries throughout Southern Africa. The remarkable expansion can be attributed to the huge following as a result of its consistently great tasting chicken, bigger portions, as well its proudly South African heritage and brand image.
The Hungry Lion brand grows stronger every year and strives to remain relevant to consumers in all aspects. Hungry Lion seeks to be at the forefront of consumers’ minds with their new pay-off line: “King-sized chicken.”
The chain now boasts modern, well-designed stores with ample seating and an inescapable focus on fried chicken. Hungry Lion competes in the same market as well-known American chicken franchises and delivers a wide variety of quality products that offer consumers more value for money in a fast and friendly environment.
This is a new and refreshed visual identity echoeing the brand’s bold, friendly and iconic taste.