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Lunch Guests Made To Eat Off the Floor

Domestos is traditionally known as a toilet cleaner. We where tasked to land the message;
Domestos cleans and kills germs all around the house.

Naturally one of the most common activities where germs can be a problem, is in food preparation. So we
went to the place where all the critics would find us, the Cape Town Good Food & Wine Show. We launched a Moroccan style, pop up restaurant, with one big twist. The patrons where expected to eat off the floor!

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Fela Nation is an advertising agency that is dedicated to lifting homegrown brands.

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