Domestos is traditionally known as a toilet cleaner. We where tasked to land the message;
Domestos cleans and kills germs all around the house.
Naturally one of the most common activities where germs can be a problem, is in food preparation. So we
went to the place where all the critics would find us, the Cape Town Good Food & Wine Show. We launched a Moroccan style, pop up restaurant, with one big twist. The patrons where expected to eat off the floor!