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Durbanites Move to Muvo

We designed this campaign to convince commuters to move from using the old bus coupons, to the new electronic Muvo card for all public transport. To celebrate the new cards they ran a competition to win free public transport for 1 year. The dancing models show celebration, while illustrating the play on words of “move” to Muvo. Its like the Muvo card allows you to move to the rhythm of the city on the public transport network.

 

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Fela Nation is an advertising agency that is dedicated to lifting homegrown brands.

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