An air of modernity was achieved by shortening the name from Mr. Delivery to Mr D. The emoticon logo ties in directly to what Mr D aims to do – providing a quick, convenient service that puts a smile on your face while at the same time they perform this service with a smile. The use of the clean graphic of an emoticon is simple, modern, iconic and provides instant recognition.
Delivering for Mr Delivery
We took a bold step to revamp the look and feel of our favourite fast food brand.
Started in 1992, Mr. Delivery pioneered the idea of food delivery to homes from most restaurants in South Africa. But now that Mr. Delivery was no longer delivering food only, the Chef in the logo had become irrelevant. While we kept the friendly typeface and the iconic yellow & black colours, the Chef logo was done away with in favour of a logo that resembled a smiley face emoticon.