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Brand Activation

Sunlight Bursts With Music

We conceptualized a brand activation campaign that surprised a normal Sunday service at the Kwamashu Lutheran Church. As part of the Sunlight Bursting with Music campaign, the congregation was treated to surprise performances by South Africa’s top celebrity gospel singers, Hlengiwe Mhlaba, Sfiso Ncwane and Rebecca Malope. But, the excitement …

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Lunch Guests Made To Eat Off the Floor

Domestos is traditionally known as a toilet cleaner. We where tasked to land the message; Domestos cleans and kills germs all around the house. Naturally one of the most common activities where germs can be a problem, is in food preparation. So we went to the place where all the …

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Street Cred Comes Standard

We created a brand called Cred, a sub-brand of Rothmans Red with the purpose of building a database that we could use to communicate with consumers directly. Also, to create loyalty for the brand. CRED Magazine became part of a programme that gave consumers with “Cred”, all the information they …

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